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Volume 02 Issue 11 (November 2015)

S.No. Title & Authors Page No View
1

Title : The mediating effect of personal KM among customer involvement and service innovation-based the case study of firm MB

Authors : Yang Dong, Chai Huimin

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Abstract :

How to implement service innovation for Chinese manufacturing firms by customer involvement is the key problem to transformation. Through the interview and questionnaire research in MB, the relationship among customer involvement, personal KM and service innovation is investigated. The types and measurement indicators are proofed. The result indicates that personal KM can be classified into customer knowledge and customer relationship. Furthermore, the mediating effect of personal KM is investigated.

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2

Title : Brand Attachment: Affecting Factors and Consequences

Authors : Mohammad Javad Taghipourian, Mahsa Mashayekh Bakhsh

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Abstract :

Brand attachment is a deep emotional connection between consumer and brand and is a central part of successful brand management. The establishment of such an emotional connection between the consumer and the brand is among firms’ goals as stronger bonds result in more promising results such as loyalty and reaching the highest price.

Brands, as intangible assets of firms, play a vital role. In this regard, brands are considered as the link between consumer and firm. It is possible attached and involved in brands. A brand could be one of the most valuable assets of a company. The present study is carried out under the title of “Brand attachment”. The goal of the study is to investigate this construct. To this end, besides elaborating on brand attachment and its dimensions, we try to analyze the factors that have influence on brand attachment and the ones that are influenced by it. Further, a conceptual model of brand attachment will be proposed.

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3

Title : The Role of Consumer Behavior in the Reference of Recent Trend of Market in India

Authors : Naveen Rai

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Abstract :

Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal, family, or household purposes. The essay outlines the contributions of marketing through fast moving consumer goods.

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4

Title : Edge Detection of MRI Images Using Mathematical Morphological

Authors : GauravArora, Harjinder Singh

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Edge detection is an important pre-processing step in any medical images analysis. An edge is a boundary and curves between to disjoint in image, which helps with segmentation and recognition of object. Normally use traditional operators like sobel, prewitt , canny operators for edge detection. In this proposed various Mathematical morphology operators used for edge detection on MRI Images for better result

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5

Title : Study of Partial Replacement of Construction Debris with Cement on Collapsible Potential of Soil

Authors : P.Sai Leela Vaishnavi, Dr.P.Rajasekhar

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Collapsible soils are prone to hydro-compaction behavior, these soils in dry state posses high strength and shrink suddenly on flooding The drastic subsidence and settlement problems require a thorough analysis of collapsibility and treatment with suitable admixtures. Cement being more suitable but costlier the idea of the project was to replace a part of cement with Construction Debris. For which a controlled odeometer test was performed on the collapsible soil samples found at Moinabad Village around GIET campus, Hyderabad. The paper analyzes the percentages of cement and construction debris that reduce the collapsibility of the samples.

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6

Title : MyCarRental.my: A Conceptual Solution

Authors : Abdul Rahman Ahmad Dahlan, Muhamad Syazwan bin Ahmad, Muhamad Syahir bin Saifuddin, Muhammad Haziq bin Mohd Adib, Muhammad Zamir bin Hussen

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Abstract :

Due to the increasing public transport fee, the public tend to rent a car, since the rental fee is not controlled by the government and have no major hiking. But problems occur when there is bias, and limited contact access of car owners by customers. Car owners do not have platforms to advertise their cars. Emergency customers do not have their services rightly prepared. Certain specific methodology used to study and obtain data regarding the current car rental services industry in Malaysia. Literature reviews were conducted to study the current similar systems from all over the world. A web based car rental platform, called MyCarRental.my, is proposed to handle the car rental issues, challenges, supply, and demand in Malaysia. In proposing the MyCarRental.my conceptual solution, the Business Model Canvas (BMC) and Value Proposition Design (VPD) Canvas suite of tools were utilized.

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7

Title : A Literary Study of Coverage and Connectivity in Wireless Sensor Networks for Optimal Performance

Authors : Chaitanya Mahamuni, KTV Reddy, Nishan Patnaik

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Wireless sensor networks is one of the upcoming and developing technologies in the field of wireless communication. The energy efficiency of the sensor nodes to prolong network lifetime is highly essential when we look forward for actual development of any real time application based on sensor networks. Since physically accessing the nodes in the remote areas of deployment for their maintenance is difficult, the optimum power consumption with long life of the operating nodes is very important. The energy efficiency is related to data aggregation, coverage and connectivity in sensor networks. The wider option for increasing the life of an individual node and enhance the network existence for long time is optimization of sensing coverage, better connectivity. This paper gives a detailed literature review of various traits, problems and their solutions for coverage and connectivity in wireless sensor networks

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8

Title : Algeria Aggregate Import Demand (1970- Engle-Granger Test)

Authors : Tahraoui Khedidja, Bezzaouya Mohamed, Mohamed Benbouziane

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The primary objective of this paper is to ascertain the existence of a long-run relationship between Algerian’s aggregate import demand and its determinants, real income and relative import prices, using recent cointegration approach; namely, the bounds testing procedure (Pesaran et al., 2001) and here are this study results: there are positive and significant relationships between the Algerian demand for imports and its Determinants, namely: real income, international reserves and exchange rate. On the other hand, there are negative and significant relationships between the demand for imports and the relative price of imports to domestic price and government consumption in the long run, but negative and insignificant relationships in the short run.

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9

Title : Data Encoding Over Voice

Authors : Shashank T S

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Abstract :

There are various communication protocols that are used in data communication. In this paper a distictive method of communication is used. It is transmitting  data over Voice. For example a cell phone user might be deprived of internet and needs to transmit data ,or recieve data but only phone calls can be made. In this method the data is transmitted over the phone call. Basically the carrier would be the voice traffic between the caller and the calling agent. The method used for transmission of data used would be Dual Tone Modulated Frequency. The transmitted data can be retrieved either by a Software Application installed on the phone or either by connecting external hardware to the phone. For instance there are many villages which do not have internet access and this is a useful method that can be helpful in transmitting data.The external hardware decoding circuit will be connected to the phone’s audio jack. Advantage is that any phone can be used for this. And also there are some places where there are is not internet access this method not only fosters communication but also can be useful in transmitting photos and music over voice, One major application would be in providing authentication for a particular user.(the user will have to call a certain number and the auth code will be sent via the phone to unlock a particular feature.

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10

Title : A Novel Design of DC Voltage Controller and Asymmetric Twin Converter Topology based D-STATCOM used for Induction Drive Application

Authors : Gamasu.Ramesh, G.Kaladhar, S.V.D Anil Kumar

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Power Electronics (PE) converter technology is a very efficient alternative for medium-voltage and high-power applications and also for other applications where high-quality voltages and currents are required. The main concern of consumers is the quality and reliability of power supplies at various load centers where they are located at .Even though the power generation in most well developed countries is fairly reliable. The controller can balance individual dc capacitor voltages when H-bridges run with different switching patterns and have parameter variations. It has two advantages: 1) the controller can work well in all operation modes (the capacitive mode, the inductive mode, and the standby mode) and 2) the impact of the individual dc voltage controller on the voltage quality is small. This paper suggests further improvements in this topology. A three-phase cascaded H-bridge inverter his control method uses a discrete-time model of the system to predict the future value of the current for all voltage vectors, and selects the vector which minimizes a cost function. In order to improve the performance, a phase-shifted carrier based pulse width modulation technique is used. A mathematical model of the system is derived, based on which a controller for the scheme is designed. The effectiveness of the scheme is verified through detailed simulation study using Matlab/Simulink.

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11

Title : Higher Education In Algeria: Where Are We Now?

Authors : Mr.Talbi Salah Eddine

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The Algerian Higher education system has really attained important quantitative achievements, especially on justice and Accessibility to higher education as a result of democratic education along with providing considerable educational facilities. In contrast, the educational system is still suffering from quality problems on one hand and its weak role in the economic development on the other hand. This is due to the mismatch between the educational system and the local labour market and also to the failure of the reforms during the application process, as well as mono public funding for higher education and scientific research which doesn’t represent a strategic financial choice in the long-term.

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12

Title : Image Fusion using Laplacian Pyramid and Wavelet Transform

Authors : Chetan Dhanraj Zope, Prof. Arun E. Kachare, Prof. Rekha P. Labade

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Image fusion is one of important image processing technologies. It has recently become important in various application areas. Image fusion is a process in which two or more images from same or different image sensors are combined and fused together in order to obtain a new image that contains more information and has more positive image description to the same scene. In this paper, two different image fusion techniques (laplacian pyramid image fusion and wavelet transform image fusion) are implemented and performance of the fused images are evaluated and compared.  We define a set of measures of effectiveness for comparative performance analysis and then used on proposed algorithms that has been applied on different sets of images.

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13

Title : Experimental Study on Strength Characteristics of Geopolymer Concrete Using Silica Fume

Authors : Vijaya Sundravel K, Aruldasu M, Vijaya Srinivasan K

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The increases in the manufacturing of Portland cement several causes greater concern because of high carbon substance.  This investigation focuses on entire removal of Portland cement for manufacturing of concrete.  Geo-polymer concrete utilize an swap material as well as fly ash as binding material in position of cement. This fly ash react with alkaline solution (e.g. NaOH) and Sodium silicate (Na2SiO3) to shape a gel which binds the fine and coarse aggregates.  fly ash as a supporting resource material and silica fume as replacements of fly ash by 5%, 10%, 15%, 20%. Concrete cubes of 150 X 150 X 150 mm were primed and cured under steam curing for 24 hours. Concrete cylinders of size 150 X 150 X 300mm and Concrete beams of size of 100 X100 X500 mm were also steam cured at 60°C. The silica fume was varied in fraction and outcome were compared with ordinary Geo-polymer concrete. And the respective strength get achieved.

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14

Title : Emotional Intelligence of Primary School Teachers

Authors : Venkatapati.Charankumar

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The prepare study is an attempt to examine a study of the Emotional intelligence Primary school teachers in East Godavari District of AndhraPradesh.There are Four hundred and ninty two Primary school teachers who were working  in the Primary schools constituted sample. There are 400 primary schools in Eastgodavari District, retrieved from the http//www.mabadi.com. Out of 400.  39 primary schools i.e. 10% were selected randomly by the lottery method.  Regarding the sample of teachers, on an average thirteen (13) primary school teacher participants were selected randomly from each of the 39 selected primary schools. On the whole, the tools were administered to 530 primary schools teachers.  Despite careful supervision, it was found that 38 tools were answered partially and hence only 492 questionnaires which were perfectly alright could be considered for the analysis.

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15

Title : Diversity and structure of zooplankton community of the Comoe River in relation with environmental factors (Comoe National Park, Cote dIvoire)

Authors :

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The zooplankton of the Comoe River in Comoé National Park (Côte dIvoire, West Africa) was studied for the first time. Composition and distribution of zooplankton species were recorded at thirteen sampling stations. A total of 20 taxa belonging to 13 genera, 11 families and 4 taxonomic groups (Copepoda, Cladocera, Rotifera and other) were identified. Cladocera and Rotifera, with 40% and 35% respectively of taxonomic richness, dominate qualitatively the zooplankton community with eight and seven species. Daphnidae and Brachionidae constitute the most diverse families (3 species each), following by Cyclopidae, Chydoridae and Trichocercidae (2 species each). Copepoda was the most abundant group (58% of the total number of specimens). Four taxa dominated quantitatively zooplankton community [Thermocyclops decipiens (33%), Asplanchna brightwelli (20%), Moina micrua (12%) and copepod nauplii (21%)] and accounted for 86% of total zooplankton abundance. Canonical Correspondence Analysis (CCA) used to test relationships between environmental factors and zooplankton species showed that dissolved oxygen concentration, transparency, flow velocity and trophic level (considered through nitrate concentration) appeared as the main environmental factors controlling zooplankton composition, distribution and structure in the Comoé River (Comoé National Park).

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16

Title : Training As a Tool to Improve Organisational Efficiency

Authors : Dr.R. Kuselar

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Organisational functioning requires periodicalcomparison of performance efficiency with goals. When the performance efficiencyfalls short of expected results appropriate course correction needs to be implemented. Among the many options open to the management in that context employee training may becomeessential. This article examines how to systematically identify the strategy when such employee training is determined as a remedy. The focus will be on improving employee performance efficiency by providing appropriate training covering all the three domains namely skill, knowledge,and attitude to add value to the training effort.

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17

Title : MySmartSolution Platform -A Conceptual Solution in Enhancing the Societal Wellbeing Through Smart-based Technology Services

Authors : Abdul Rahman Bin Ahmad Dahlan, Muhammad Faizal Bin Md. Zulkifli, Ammar Bin Haji Talib, Wan Muhammad Firdaus Bin Wan Juhari, Muhammad Syazwan Bin Azizan

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The population of Muslims globally is estimated to be more than 1.6 billion, which represents about one-fifth of the world’s population. The recent religious awakening of Muslims and their realization of the importance of compliance with Shari’ah laws in business dealings have enabled them to achieve their economic and wellbeing goals. This conceptual paper proposed a business, which is providing IT products and services throughout Malaysia. This concept has potential to become the biggest solution provider in the country as IT products and smart devices are needed today. Literature reviews, nine (9) blocks of Business Model Canvas (BMC), Value Proposition Design (VPD), and Environmental Map framework are used methodology for this paper. As the extent, this concept also serves the customers with cheaper price compared to other competitors but high quality product and have warranty for each items.

                Besides, our company also have charity program. On the initial plan, We will provide tools like LCD and projector to specified mosque in order for jamaah to get knowledge through video presentation. Besides, the tools provided also can be used when there are crowded people attend to hear any talks organized by the mosque. Other than that, special discount will be given for needy students to purchase our product. Some criteria has been choose in order to identify them. Thus, demonstrating the contribution of our company in realizing partly the meaning of “Rahmatan lil Alamin”.

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18

Title : Deciphering the Entertaining Impact of Pokemon

Authors : Xuan-Vinh Ho, CHETPRAYOON Panumate, Jean-Christophe Terrillon, Hiroyuki Iida

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This paper investigates the setting in the gameplay of Pokemon, a very popular turn-based Role Playing Game (RPG) which attracts numerous players from all ages for over twenty years. For this purpose, game refinement theory, a unique theory that has been used as a reliable tool for measuring the attractiveness and sophistication of the games considered, is used as an essential tool for evaluating the enjoyment of Pokemon game. We propose a new model of game refinement theory called experience-based model and apply it to Pokemon Red, Pokemon Fire Red and Pokemon Soul Silver version. By analyzing many data, we conclude that the result supports the previous assumption which said that the balanced window of game refinement value is around 0.07-0.08.

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